Об оптимизации бюджета
Оптимизация бюджета кампании (CBO) is a feature that allows you to optimize your budget at the campaign level instead of the ad group. To create a campaign using Оптимизация бюджета кампании, set up your campaign within the following parameters:
- Advertising Objective: Video View, Traffic, Catalog Sales, Lead Generation, Community Interaction, App Promotion, Website Conversions, and Reach
- Bid Strategy: Maximum Delivery and Cost Cap
- Budget Mode: Daily Budget and Lifetime Budget
- Delivery Type: Standard
- Split Test: Not supported
To enable Оптимизация бюджета кампании:
- Create a new campaign.
- Select a supported Advertising Objective.
- Turn on the Оптимизация бюджета кампании toggle.
- Select a Budget; all ad groups in this campaign will share this budget.
- Select the Bid Strategy when setting up the first ad group.
- Under Delivery Type, Standard is the only available option.
- Configure the rest of your ad group settings
and create your ads. All ad groups should share the same Optimization Goal.